Welcome to the 4th World Tourism Conference!

"Tourism Delights: Delivering the Unexpected"

Georgetown, Penang, Malaysia
17 - 19 October 2016

Foreword Message

  • Minister of Tourism and Culture

    YB Dato' Seri Mohamed Nazri bin Abdul Aziz
    Minister of Tourism and Culture Malaysia

    Selamat Datang and Welcome to Malaysia! We are delighted to welcome you to the 4th World Tourism Conference (WTC) held in Georgetown, Penang from 17 - 19 October 2016. It is indeed a great honour for the Ministry of Tourism and Culture in collaboration with the World Tourism Organisation (UNWTO) and the State Government of Penang to jointly organise this global conference. As a premier conference in the field of tourism, WTC 2016 provides an important platform for the key players in the industry including policy-makers, practitioners, academicians and experts to exchange ideas on the latest developments, discover novel opportunities, share the best practices, reacquaint with colleagues, meet new friends, and broaden their knowledge to optimise the potential of the tourism industry. Read more
  • UNWTO Secretary-General

    Dr. Taleb Rifai
    Secretary-General, World Tourism Organization (UNWTO)

    On behalf of the World Tourism Organization (UNWTO), I welcome you to the beautiful UNESCO World Heritage City of Georgetown, Penang for the 4th World Tourism Conference, organized by the Ministry of Tourism and Culture of Malaysia and UNWTO.

    With 1.8 billion international tourists forecast for 2030, our sector is at a crossroads. Markets are growing at unprecedented rates. Technological advancements have given rise to new business models and empowered consumers.

    What’s more, the time has come for the sector to firmly commit to the Sustainable Development Goals, agreed upon by 193 countries in 2015 to guide our common action to 2030. If our sector is to contribute, we must ensure tourism is a force for good for people and planet alike. Read more

Objectives of the Conference

  • Tourism A Sunrise Industry? Now and Beyond

    Tourism A Sunrise Industry? Now and Beyond

    This session aims to analyse and discuss critical issues and challenges faced by the tourism industry from the global perspective, looking from the past track records, current trends and the predictions about the future of the industry, beyond 2030.

    Read more

  • Tourism Experience, Breaking New Grounds

    Tourism Experience, Breaking New Grounds

    The tourism industry is constantly expanding the frontiers. With the latest ideas, innovations and products that aim to exceed the expectation of tourists at current times, tourism is definitely one of the most competitive sectors of industries.

    Read more

  • Tourism: Prospering Communities, Endless Opportunities

    Tourism: Prospering Communities, Endless Opportunities

    This session is aimed at highlighting the importance and potential of tourism to promote opportunities for communities around the world through stimulating business entrepreneurship and creative approaches in the local communities.

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  • Tourists First: Maximizing the Power of Marketing

    Tourists First: Maximizing the Power of Marketing

    This session will focus on winning the potential tourists attention by delivering products and services beyond their expectations. Towards this end, how do we leverage on the marketing instruments, digital marketing, social media and the forms of innovative marketing medium and approaches?

    Read more

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    WTC 2016 Secretariat

    Tourism Policy and International Affairs Division
    Ministry of Tourism and Culture Malaysia
    13th Floor, No. 2, Tower 1,
    Jalan P5/6, Precinct 5,
    62200 Putrajaya, Malaysia

    Tel. : +603 - 8891 7402
    Fax : +603 - 8891 7365
    Email : wtc2016@motac.gov.my
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